What is virtual reality?

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Virtual Reality technology allows you
to transport yourself into a variety of new
worlds and mirror your movements
perfectly inside the game.

Virtual Reality technology allows you
to transport yourself into a variety of new
worlds and mirror your movements
perfectly inside the game.

VR is accessible for nearly all
ages and capabilities with
most games requiring only
one or two buttons to play!

VR is accessible for nearly all
ages and capabilities with
most games requiring only
one or two buttons to play!

What is Ctrl V?

What we are…
Ctrl V is North America’s first virtual reality arcade.  We offer a fun, safe environment for our customers to experience some of the best virtual reality content, using premium equipment, all at an affordable price!  We are a perfect venue for birthdays, groups, corporate events, field trips and more!

Who we are…
We are fun-loving people who don’t take ourselves too seriously.  We are passionate about making immersive technology available to as many people as possible and offering superior customer service.

Where we are…
With many locations across multiple countries, hopefully we’re near you!  Want to see more?  Click here to see a location map.

Interested in franchising your own Ctrl V?  Click here for more information.

When we are…
Ummm, we’re not really sure how to answer that.  Now?

Why we exist…
We love virtual reality and immersive technology.  With so many different experiences available, virtual reality really is for everyone.  We want to offer the opportunity for people to come and experience how amazing virtual reality is in a fun and exciting environment.

Ctrl V - Virtual Reality Arcade

Mission & Vision

Ctrl V Concept Art - Rob Brunette

Our Mission

To accelerate the adoption of and provide public access to emerging immersive technologies at an affordable price with unsurpassed customer service.

Our Vision

For decades, humanity has dreamt about escaping into different worlds and alternate realities – experiencing things that we otherwise couldn’t. The development of virtual reality (VR) technology over the years has finally made this possible. VR is not only a form of entertainment, but can also be used for training, education, therapy and a variety of other applications. Ctrl V sees itself as being on the forefront of this paradigm shift. The Ctrl V vision is to facilitate the mass adoption of virtual reality so that its benefits can be experienced and developed by everyone. As the VR industry grows, its advancements can be exploited for the betterment of humankind and the innovation of entertainment. While inventors continue to refine VR hardware and software, Ctrl V positions itself as the innovator for making VR accessible to everyone.

Our Story

Ryan Brooks, CEO, presented the idea to his long-time friend Robert Bruski, CFO, and his cousin James Elligson, COO, of a virtual reality gaming hub and development centre. The idea was based on the compelling nature of virtual reality and the approaching need for such a technology across many different industries. The project was timed to coincide with the launch of the new and unique virtual reality hardware that was set to be released early 2016.

Ryan, being a local school teacher with a focus on math & physics, brought an aspect of creation, design, and ingenuity to the team. Robert, a value investment professional from the finance industry in Toronto, brought business acumen that helped drive the commercialization of the idea. And to round off the trio, James, a gemologist, customer service, and operations wizard ensured that the process would run smoothly.

With a plan to roll out in time for summer 2016, Ctrl V Inc. incorporated in February. The trio took over an old Blackberry building next door to the University of Waterloo and part of WIN (Waterloo Innovation Network) and transformed it into a futuristic dreamscape straight out of Tron, with blue lights and VR stations outfitted with top-of-the-line VR equipment. The rest is history.

Ctrl V - Virtual Reality Arcade

Partnerships

Ctrl V - Virtual Reality Arcade

Ctrl V takes the virtual reality business very seriously. As a result, we have made sure that all of the aspects of the business are refined to the greatest degree. What better way to provide a premium product than to partner with premium suppliers? Our technology partners are second to none and support our services to a level that keeps our facility operating to a very high standard. Our infrastructure partnerships ensure that each location’s appearance is consistent and the atmosphere is professional and entertaining. Furthermore, the partnerships that we have developed for our distribution network have made our brand the fastest growing name in VR Arcades in North America, driving traffic and VR entertainment to every one of our locations. We independently build agreements with all of our content suppliers so that they get paid for what they have created, as well as reap the benefits of the largest VR testing network on the planet. We have partnerships with educational institutions, research facilities, and other entities to help develop, test, and grow the VR experience.

Social Endeavours

Giving back to the community is important to Ctrl V. We see the value in that our patrons bring to our success, and as a result, we want to ensure that we support initiatives that benefit the social welfare of our client base – which is everyone. Ctrl V has supported a number of initiatives in the past and continues to do so going forward on a basis that spans a gamut from charity, to social justice, to research, and beyond. Not only does Ctrl V foster and promote community involvement but we provide the opportunity for our patrons to also get involved along with our side in a variety of ways that include events and broadcasts but also simple and discrete, contributions.

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