Top 100 Business Ideas in 2018 – #60 Ctrl V: Virtual Reality Arcade
As the 2018 business trends reveal, the lines between the online and offline world continue to blur. With consumers demanding the convenience of eCommerce and the tactile experience of in-store shopping, there have been a number of recent efforts to provide consumers with the best of both worlds.
One way that online retailers are taking their brands offline is by creating retail spaces that are more focused on the experiential side of shopping that is absent from eCommerce. For instance, the Indian furniture brand Pepperfry recently opened a series of retail showrooms that are staffed by interior designers instead of salesmen. Similarly, the online haircare brand Madison Reed opened up a full-service salon and beauty boutique where consumers can actually test out the products they might buy online.
‘Ctrl V’ Uses Virtual Reality Technology for a New Kind of Arcade
By: Adrian Lam – Feb 6, 2017
Ctrl V is the first Virtual Reality Arcade in Canada. Headquartered in Waterloo, Ontario, Ctrl V goes back through the roots of gaming to arcades. Boasting the HTC Vive and the latest in virtual reality software, Ctrl V makes virtual reality available to everyone. By providing a virtual reality setup, Ctrl V aims to provide an accessible environment for people to experience cutting-edge virtual reality technology first-hand with a much smaller price tag.
Stepping into Ctrl V feels like stepping into a space ship. The arcade provides sleek, futuristic areas to experience the virtual reality tech in a comfortable and immersive environment. Ctrl V allows for a single or multi-player experience, with certain virtual reality games accommodating up to eight players and allowing groups to book virtual reality sessions for up to 20 people at a time. Whether you’re a seasoned veteran or a gaming newbie, Ctrl V provides a suite of different virtual reality games for players of all ages and backgrounds.
A number of virtual reality arcades have been popping up in the US, and are beginning to pick up speed in Canada with one Ctrl V location open in Guelph and another opening in Red Deer, Alberta.